The Encyclopedia Britanica has no reference for a marketing funnel there, the concept is fairly new, but it does have similar words that call to mind several of the common phrases we hear normally in internet marketing. The word funnel is found with two different spiders, the funnel weaver and the funnel-web spider. The reference here being similar to the world wide web and the SpiderWeb 2.0 System, which are in themselves a medium and a process for developing a type of funnel to generate leads.
I otherwise found the term propositional function, defined as “Propositional functions permit the treatment of symbolic logic of propositions the truth of which is contingent upon variable components.” And this is in terms of as “in logic, a statement expressed in a form that would take on a value of true or false were it not for the appearance within it of a variable x (or of several variables), which leaves the statement undetermined as long as no definite values are specified for the variables.” When I hear this term it reminds me of the Perfect Funded Proposal, where James Grandstaff and Daegan Smith discuss their different methods of generating a number of leads for the same purpose that makes the idea a unique and symbolic function.
Also found there is the term prospecting, which was coined and still means the act of searching for minerals or elements such as metals or ecologically important things. One person I know that has a background in a mining community, he grew up there and left to become an internet marketer, his name is Paul Birdsall and he must have a first hand revelation of prospecting not only from his background, but also his experiences with internet marketing success.
I have a couple of excerpts here from two references about marketing funnels and they will enlighten you as a reader to bigger and different proposals than you’ve heard of before. They work to not only stretch the imagination to accomplish our dreams, but they encourage individuality in the methods and means one uses to achieve success on the internet. This is important because we are able to do more than what has already been accomplished and the avenues that have not been tried could be dreams come true for many people.
First, I want to refer to an article by Marlon Sanders called How A Home-Based Business Rockets From Scratch To $78 Million.
How A Little Short Guy, Terrified of Selling, Started A Business From Scratch At Home And Made $78 Million
So here was this little short guy. Walter “Itsy Bitsy” Hailey. He started out as a failure in selling and ended up making 600 million via a few businesses.
His FIRST successful business sold for $78 million, even though the actual “earnings” of the business were only a few million. He always told me he started it at home from scratch. Of course, he quickly outgrew his home and moved to offices and all that jazz.
Why did he sell it? Because a really large company stood to make a small fortune from the lead generation system he’d assembled. THAT is how valuable a lead generation system is. In essence, this company paid $78 million for not much more than a lead generation system!
Was it worth it to them? Sure was. They stood to make many more millions from it on a yearly basis.
But all his success boiled down to one thing – having a SYSTEM for selling stuff, whatever it was.
Notice I didn’t just say “being a great sales person.”
You don’t build billion dollar businesses by selling everything yourself. You create a SYSTEM for selling that’s a whole process.
Once you get that System down pat, you can bring in sales people on salary or commission (or both) to do the selling for you.
Lead generation on a consistent basis separated Walter from everyone else. He created Systems that generated tons of leads. All sales people want qualified, warm leads more than anything else.
If you have warm, qualified leads (interested people) then the sales people will come….
Now, that may sound like a daunting task. But a friend of mine just totally rebuilt his marketing funnel since January of this year. He anticipates doing $70,000 this month, all from consistent, steady lead generation, without product launch mania….
He anticipates being able to ramp up his funnel to $100,000 a month within 6 months. And this guy has been involved in Internet marketing for only 2 years, more or less.
What’s his secret?
Focus on lead generation, Systems and the marketing process.
Just consistent, steady, routine Systems in place.
=== Who do you want to target?
=== Why do you want to target them?
=== Do they have money to buy?
=== What will you offer them as a freebie to GET them into your marketing funnel?
=== What marketing sequence will you follow up with to get them to buy?
=== What are YOU focusing on?
=== Have you been focusing on finding places your target audience hangs? Creating offers that get them on your list? And then a sales process or sequence that gets them to buy progressively larger dollar amounts from you?